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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011317 |
| 005 |
20070821093000.0 |
| 008 |
021119s1986 |
| 020 |
|
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|a 0201108445 ,
|c pbk.
|
| 050 |
0 |
0 |
|a HF5415
|b .M3744
|
| 090 |
0 |
0 |
|a HF5415
|b .M3744
|
| 245 |
0 |
0 |
|a Marketing in action :
|b readings and cases
|c Andrew M. Forman, David W. Cravens, Robert B. Woodruff.
|
| 260 |
2 |
|
|a Reading, Mass. :
|b Addison-Wesley ,
|c c1986
|
| 300 |
|
|
|a ix, 319 p. :
|b ill. ; ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographies
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
0 |
|
|a Cravens, David W. ,
|e author
|
| 700 |
0 |
|
|a Forman, Andrew M. ,
|e author
|
| 700 |
0 |
|
|a Woodruff, Robert B. ,
|e author
|
| 999 |
|
|
|a 1000011040
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|