Marketing in action readings and cases

Marketing in action readings and cases

Bibliographic Details
Main Authors: Cravens, David W. (Author), Forman, Andrew M. (Author), Woodruff, Robert B. (Author)
Format: Book
Published: Reading, Mass. Addison-Wesley c1986
Subjects:
Marketing
Marketing > Case studies
Description
Physical Description:ix, 319 p. ill. ; 28 cm.
ISBN:0201108445

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