Marketing in action : readings and cases
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Reading, Mass. :
Addison-Wesley ,
c1986
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| Subjects: |
| Physical Description: | ix, 319 p. : ill. ; ; 28 cm. |
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| Bibliography: | Includes bibliographies |
| ISBN: | 0201108445 , |