APA (7th ed.) Citation

Cravens, D. W., Forman, A. M., & Woodruff, R. B. (1986). Marketing in action: Readings and cases. Addison-Wesley.

Chicago Style (17th ed.) Citation

Cravens, David W., Andrew M. Forman, and Robert B. Woodruff. Marketing in Action: Readings and Cases. Reading, Mass.: Addison-Wesley, 1986.

MLA (9th ed.) Citation

Cravens, David W., et al. Marketing in Action: Readings and Cases. Addison-Wesley, 1986.