Basic marketing : a managerial approach

Bibliographic Details
Main Authors:	McCarthy, E. Jerome [ (Edmund Jerome)] (Author), Perreault, William D. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , 1984.
Edition:	8th ed.
Series:	The Irwin series in marketing
Subjects:	Marketing > Management

Basic marketing a managerial approach by McCarthy, E. Jerome (Edmund Jerome), Perreault, William D., Quester, Pascale G. (Pascale Genevieve)

Published 1997

Published 1981