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20021119.0 |
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|a 0256030197
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M369 1984
|
| 100 |
0 |
|
|a McCarthy, E. Jerome [
|q (Edmund Jerome)] ,
|e author
|
| 245 |
0 |
0 |
|a Basic marketing :
|b a managerial approach
|c E. Jerome McCarthy, William D. Perreault, Jr.
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1984.
|
| 300 |
|
|
|a xvii, 841 p. :
|b ill. (chiefly col.) ; ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Perreault, William D. ,
|e author
|
| 999 |
|
|
|a 1000011047
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000011049
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|