Basic marketing : a managerial approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1984.
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| Edition: | 8th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvii, 841 p. : ill. (chiefly col.) ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256030197 |