APA (7th ed.) Citation

McCarthy, E. J. . [., & Perreault, W. D. (1984). Basic marketing: A managerial approach (8th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome [], and William D. Perreault. Basic Marketing: A Managerial Approach. 8th ed. Homewood, Ill.: Irwin, 1984.

MLA (9th ed.) Citation

McCarthy, E. Jerome [], and William D. Perreault. Basic Marketing: A Managerial Approach. 8th ed. Irwin, 1984.