Basic marketing : a managerial approach

Bibliographic Details
Main Authors:	McCarthy, E. Jerome [ (Edmund Jerome)] (Author), Brogowicz, Andrew A. (Author)
Format:	Book
Published:	Homewood, Ill. : Richard D. Irwin , 1981
Edition:	7th ed.
Subjects:	Marketing > Management

Basic marketing : a managerial approach by McCarthy, E. Jerome [ (Edmund Jerome)], Perreault, William D.

Published 1984