Basic marketing a managerial approach

Bibliographic Details
Main Authors:	McCarthy, E. Jerome (Edmund Jerome) (Author), Brogowicz, Andrew A. (Author)
Format:	Book
Published:	Homewood, Ill. Richard D. Irwin 1981
Edition:	7th ed.
Subjects:	Marketing > Management

Basic marketing a managerial approach by McCarthy, E. Jerome (Edmund Jerome), Perreault, William D., Quester, Pascale G. (Pascale Genevieve)

Published 1997

Published 1984