Basic marketing : a managerial approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Richard D. Irwin ,
1981
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| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | xix, 762 p. : ill. ; ; 25 cm. |
|---|---|
| ISBN: | 0256025339 |