Basic marketing a managerial approach

Basic marketing a managerial approach

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Bibliographic Details
Main Authors: McCarthy, E. Jerome (Edmund Jerome) (Author), Brogowicz, Andrew A. (Author)
Format: Book
Published: Homewood, Ill. Richard D. Irwin 1981
Edition:7th ed.
Subjects:
Marketing > Management
Description
Physical Description:xix, 762 p. ill. ; 25 cm.
ISBN:0256025339

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