APA (7th ed.) Citation

McCarthy, E. J. . [., & Brogowicz, A. A. (1981). Basic marketing: A managerial approach (7th ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome [], and Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: Richard D. Irwin, 1981.

MLA (9th ed.) Citation

McCarthy, E. Jerome [], and Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. Richard D. Irwin, 1981.