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|a 0070407053
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| 090 |
0 |
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|a HF5415
|b .M3324 1986
|
| 100 |
0 |
|
|a Mason, Ralph E. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing practices and principles
|c Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.
|
| 250 |
|
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|a 4th ed.
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1986.
|
| 300 |
|
|
|a viii, 439 p. :
|b ill. (some col.) ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographies and index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
0 |
|
|a Husted, Stewart W. ,
|e author
|
| 700 |
0 |
|
|a Lynch, Richard L. ,
|e author
|
| 700 |
0 |
|
|a Rath, Patricia Mink ,
|e author
|
| 999 |
|
|
|a 1000011039
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|