APA (7th ed.) Citation

Mason, R. E., Husted, S. W., Lynch, R. L., & Rath, P. M. (1986). Marketing practices and principles (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Mason, Ralph E., Stewart W. Husted, Richard L. Lynch, and Patricia Mink Rath. Marketing Practices and Principles. 4th ed. New York: McGraw-Hill, 1986.

MLA (9th ed.) Citation

Mason, Ralph E., et al. Marketing Practices and Principles. 4th ed. McGraw-Hill, 1986.