Introduction to marketing

Bibliographic Details
Main Authors:	Lynch, Richard L. (Author), Ross, Herbert L. 1929- (Author), Wray, Ralph D. (Author)
Format:	Book
Published:	New York McGraw-Hill c1984
Subjects:	Marketing

Description
Physical Description:	xii, 560 p. ill. ; 24 cm.
ISBN:	0070391912

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