Introduction to marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1984
|
| Subjects: |
| Physical Description: | xii, 560 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070391912 |