APA (7th ed.) Citation

Lynch, R. L., Ross, H. L., & Wray, R. D. (1984). Introduction to marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lynch, Richard L., Herbert L. Ross, and Ralph D. Wray. Introduction to Marketing. New York: McGraw-Hill, 1984.

MLA (9th ed.) Citation

Lynch, Richard L., et al. Introduction to Marketing. McGraw-Hill, 1984.