Marketing

Bibliographic Details
Main Authors: Kurtz, David L. (Author), Boone, Louis E. (Author)
Format: Book
Published: Chicago : Dryden Press , c1984.
Edition:2nd ed.
Series:The Dryden Press series in marketing
Subjects:

MARC

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100 0 |a Kurtz, David L. ,   |e author 
245 0 0 |a Marketing   |c David L. Kurtz, Louis E. Boone. 
250 |a 2nd ed. 
260 2 |a Chicago :   |b Dryden Press ,   |c c1984. 
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504 |a Includes indexes 
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700 0 |a Boone, Louis E. ,   |e author 
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