Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1984.
|
| Edition: | 2nd ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xx, 810 p. : ill. (some col.) ; ; 24 cm. |
|---|---|
| Bibliography: | Includes indexes |
| ISBN: | 0030640873 |