Strategic marketing for nonprofit organizations

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Strategic marketing for nonprofit organizations

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Andreasen, Alan R. 1934- (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1987
Edition:	3rd ed.
Series:	The Prentice Hall series in marketing
Subjects:	Nonprofit organizations > Marketing Nonprofit organizations > United States > Marketing > Case studies

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