Strategic marketing for nonprofit organizations

Bibliographic Details
Main Authors: Kotler, Philip (Author), Andreasen, Alan R. 1934- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1987
Edition:3rd ed.
Series:The Prentice Hall series in marketing
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011306
008 021119s1987
020 |a 0138512051 
043 0 0 |a n-us--- 
090 0 0 |a HF5415  |b .K6312 1987 
100 0 |a Kotler, Philip  |e author 
245 0 0 |a Strategic marketing for nonprofit organizations   |c Philip Kotler, Alan R. Andreasen 
250 |a 3rd ed. 
260 2 |a Englewood Cliffs, NJ  |b Prentice-Hall  |c c1987 
300 |a xvi, 670 p.   |b ill. ;  |c 24 cm. 
440 0 4 |a The Prentice Hall series in marketing 
650 0 |a Nonprofit organizations  |x Marketing 
650 0 |a Nonprofit organizations  |z United States  |x Marketing  |x Case studies 
700 0 |a Andreasen, Alan R.  |d 1934-  |e author 
999 |a 1000011025  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus