Strategic marketing for nonprofit organizations

Bibliographic Details
Main Authors: Kotler, Philip (Author), Andreasen, Alan R. , 1934- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1987
Edition:3rd ed.
Series:The Prentice Hall series in marketing
Subjects:

MARC

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020 |a 0138512051 
043 0 0 |a n-us--- 
090 0 0 |a HF5415   |b .K6312 1987 
100 0 |a Kotler, Philip ,   |e author 
245 0 0 |a Strategic marketing for nonprofit organizations   |c Philip Kotler, Alan R. Andreasen 
250 |a 3rd ed. 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1987 
300 |a xvi, 670 p. :   |b ill. ; ;   |c 24 cm. 
440 0 4 |a The Prentice Hall series in marketing 
501 |a Rev. ed. of: Marketing for nonprofit organizations. 2nd ed., 1982 
504 |a Includes bibliographies and index 
650 0 |a Nonprofit organizations   |x Marketing 
650 0 |a Nonprofit organizations   |z United States   |x Marketing   |x Case studies 
700 0 |a Andreasen, Alan R. ,   |d 1934- ,   |e author 
999 |a 1000011025   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus