Strategic marketing for nonprofit organizations

Bibliographic Details
Main Authors: Kotler, Philip (Author), Andreasen, Alan R. 1934- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1987
Edition:3rd ed.
Series:The Prentice Hall series in marketing
Subjects:
Description
Physical Description:xvi, 670 p. ill. ; 24 cm.
ISBN:0138512051