Kotler, P. (1984). Marketing essentials. Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Essentials. Englewood Cliffs, NJ: Prentice-Hall, 1984.
MLA (9th ed.) CitationKotler, Philip. Marketing Essentials. Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.