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00000cam a2200000 7i4500 |
| 001 |
0000011303 |
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20210415.0 |
| 008 |
021119s1987 |
| 020 |
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|a 0135577454
|
| 050 |
0 |
0 |
|a HF5415
|b .K625 1987
|
| 090 |
0 |
0 |
|a HF5415
|b .K625 1987
|
| 100 |
0 |
|
|a Kotler, Philip ,
|e author
|
| 245 |
0 |
0 |
|a Marketing :
|b an introduction
|c Philip Kotler, Gary Armstrong
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1987
|
| 300 |
|
|
|a xxi, 595 p. :
|b col. ill. ; ;
|c 27 cm.
|
| 500 |
|
|
|a "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 999 |
|
|
|a 1000011022
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|