Marketing : an introduction
| Main Authors: | , |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1987
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| Subjects: |
| Item Description: | "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso. |
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| Physical Description: | xxi, 595 p. : col. ill. ; ; 27 cm. |
| Bibliography: | Includes index |
| ISBN: | 0135577454 |