Marketing an introduction

Marketing an introduction

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1987
Subjects:
Marketing
Marketing > Management
Description
Physical Description:xxi, 595 p. col. ill. ; 27 cm.
ISBN:0135577454

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