Principles of marketing

Bibliographic Details
Main Authors: Kinnear, Thomas C. , 1943- (Author), Bernhardt, Kenneth L. , 1944- (Author)
Format: Book
Published: Glenview, Ill. : Scott, Foresman and Co. , c1983.
Series:Scott, Foresman series in marketing
Subjects:

MARC

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020 |a 0673154866 
050 0 0 |a HF5415   |b .K5227 1983 
090 0 0 |a HF5415   |b .K5227 1983 
100 0 |a Kinnear, Thomas C. ,   |d 1943- ,   |e author 
245 0 0 |a Principles of marketing   |c Thomas C. Kinnear, Kenneth L. Bernhardt. 
260 2 |a Glenview, Ill. :   |b Scott, Foresman and Co. ,   |c c1983. 
300 |a xvi, 770, [45] p. :   |b ill. ; ;   |c 24 cm. 
440 0 0 |a Scott, Foresman series in marketing 
504 |a Includes bibliographies and index 
650 0 |a Marketing 
700 0 |a Bernhardt, Kenneth L. ,   |d 1944- ,   |e author 
999 |a 1000011016   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000011017   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus