APA (7th ed.) Citation

Kinnear, T. C. ., & Bernhardt, K. L.. (1983). Principles of marketing. Scott, Foresman and Co..

Chicago Style (17th ed.) Citation

Kinnear, Thomas C. , and Kenneth L. Bernhardt. Principles of Marketing. Glenview, Ill.: Scott, Foresman and Co., 1983.

MLA (9th ed.) Citation

Kinnear, Thomas C. , and Kenneth L. Bernhardt. Principles of Marketing. Scott, Foresman and Co., 1983.