Principles of marketing

Bibliographic Details
Main Authors:	Kinnear, Thomas C. , 1943- (Author), Bernhardt, Kenneth L. , 1944- (Author)
Format:	Book
Published:	Glenview, Ill. : Scott, Foresman and Co. , c1986.
Edition:	2nd ed.
Series:	Scott, Foresman series in marketing
Subjects:	Marketing

Principles of marketing by Kinnear, Thomas C. , 1943-, Bernhardt, Kenneth L. , 1944-

Published 1983