APA (7th ed.) Citation

Kinnear, T. C. ., & Bernhardt, K. L.. (1986). Principles of marketing (2nd ed.). Scott, Foresman and Co..

Chicago Style (17th ed.) Citation

Kinnear, Thomas C. , and Kenneth L. Bernhardt. Principles of Marketing. 2nd ed. Glenview, Ill.: Scott, Foresman and Co., 1986.

MLA (9th ed.) Citation

Kinnear, Thomas C. , and Kenneth L. Bernhardt. Principles of Marketing. 2nd ed. Scott, Foresman and Co., 1986.