Marketing channels

Bibliographic Details
Main Authors: Boone, Louis E. (Author), Johnson, James C. , 1944- (Author)
Format: Book
Published: Tulsa, Okla. : PPC Books , c1977
Edition:2d ed
Series:The PPC marketing series
Subjects:
Description
Physical Description:xiv, 578 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. 551-568) and index
ISBN:0878140263