Modern marketing : principles and practice

Bibliographic Details
Main Authors: Fox, Edward J. (Author), Wheatley, Edward W. , 1936- (Author)
Format: Book
Published: Glenview, Ill. : Scott, Foresman and Co. , c1978.
Subjects:

MARC

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050 0 0 |a HF5415   |b .F66 
090 0 0 |a HF5415   |b .F66 
100 0 |a Fox, Edward J. ,   |e author 
245 0 0 |a Modern marketing :   |b principles and practice   |c Edward J. Fox, Edward W. Wheatley. 
260 2 |a Glenview, Ill. :   |b Scott, Foresman and Co. ,   |c c1978. 
300 |a xvi, 503 p. :   |b ill. ; ;   |c 24 cm. 
504 |a Includes bibliographies and index 
650 0 |a Marketing 
700 0 |a Wheatley, Edward W. ,   |d 1936- ,   |e author 
999 |a 1000011008   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus