Modern marketing principles and practice
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Glenview, Ill.
Scott, Foresman and Co.
c1978.
|
| Subjects: |
MARC
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| 050 | 0 | 0 | |a HF5415 |b .F66 |
| 090 | 0 | 0 | |a HF5415 |b .F66 |
| 100 | 0 | |a Fox, Edward J. |e author | |
| 245 | 0 | 0 | |a Modern marketing |b principles and practice |c Edward J. Fox, Edward W. Wheatley. |
| 260 | 2 | |a Glenview, Ill. |b Scott, Foresman and Co. |c c1978. | |
| 300 | |a xvi, 503 p. |b ill. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Wheatley, Edward W. |d 1936- |e author | |
| 999 | |a 1000011008 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||