Modern marketing : principles and practice
| Main Authors: | , |
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| Format: | Book |
| Published: |
Glenview, Ill. :
Scott, Foresman and Co. ,
c1978.
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| Subjects: |
| Physical Description: | xvi, 503 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0673150453 |