Modern marketing principles and practice

Bibliographic Details
Main Authors:	Fox, Edward J. (Author), Wheatley, Edward W. 1936- (Author)
Format:	Book
Published:	Glenview, Ill. Scott, Foresman and Co. c1978.
Subjects:	Marketing

Description
Physical Description:	xvi, 503 p. ill. ; 24 cm.
ISBN:	0673150453

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