Fox, E. J., & Wheatley, E. W.. (1978). Modern marketing: Principles and practice. Scott, Foresman and Co..
Chicago Style (17th ed.) CitationFox, Edward J., and Edward W. Wheatley. Modern Marketing: Principles and Practice. Glenview, Ill.: Scott, Foresman and Co., 1978.
MLA (9th ed.) CitationFox, Edward J., and Edward W. Wheatley. Modern Marketing: Principles and Practice. Scott, Foresman and Co., 1978.
Warning: These citations may not always be 100% accurate.