Marketing

Bibliographic Details
Main Authors: Kurtz, David L. (Author), Boone, Louis E. (Author)
Format: Book
Published: Chicago : Dryden Press , c1987, c1984.
Edition:3rd ed.
Series:Dryden Press series in marketing
Subjects:

MARC

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100 0 |a Kurtz, David L. ,   |e author 
245 0 0 |a Marketing   |c David L. Kurtz, Louis E. Boone. 
250 |a 3rd ed. 
260 2 |a Chicago :   |b Dryden Press ,   |c c1987, c1984. 
300 |a xxvii, 793, 22, 18 p. :   |b ill. ; ;   |c 24 cm. 
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504 |a Includes bibliographical references and indexes 
650 0 |a Marketing 
700 0 |a Boone, Louis E. ,   |e author 
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