Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1987, c1984.
|
| Edition: | 3rd ed. |
| Series: | Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xxvii, 793, 22, 18 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0030099471 |