Marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
Chicago
Dryden Press
c1987, c1984.
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| Edition: | 3rd ed. |
| Series: | Dryden Press series in marketing
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| Subjects: |
| Physical Description: | xxvii, 793, 22, 18 p. ill. ; 24 cm. |
|---|---|
| ISBN: | 0030099471 |