Handbook of modern marketing

Bibliographic Details
Main Author: Buell, Victor P. (Author)
Format: Book
Published: New York : McGraw-Hill , 1986
Edition:2nd. ed
Subjects:

MARC

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090 0 0 |a HF5415   |b .H1867 1986 
245 0 0 |a Handbook of modern marketing   |c Victor P. Buell, editor 
250 |a 2nd. ed 
260 2 |a New York :   |b McGraw-Hill ,   |c 1986 
300 |a 1 v. (various pagings) :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and indexes 
650 0 |a Marketing 
700 0 |a Buell, Victor P. ,   |e author 
999 |a 1000010519   |b Book   |c Reference   |e Gong Badak Campus 
999 |a 1000033347   |b Book   |c Reference   |e Gong Badak Campus