Handbook of modern marketing
| Main Author: | |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
1986
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| Edition: | 2nd. ed |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0070088543 |