APA (7th ed.) Citation

Buell, V. P. (1986). Handbook of modern marketing (2nd. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Buell, Victor P. Handbook of Modern Marketing. 2nd. ed. New York: McGraw-Hill, 1986.

MLA (9th ed.) Citation

Buell, Victor P. Handbook of Modern Marketing. 2nd. ed. McGraw-Hill, 1986.