Promotional management

Bibliographic Details
Main Authors:	Govoni, Norman A. P. (Author), Eng, Robert J. (Author), Galper, Morton (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1986
Subjects:	Marketing Sales promotion

Promotional management by Govoni, Norman A. P., Eng, Robert , 1959-, Galper, Morton

Published 1993