rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Promotional management
  name:
    name part: Govoni, Norman A. P.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Eng, Robert J.
    role:
      role term: author
  name:
    name part: Galper, Morton
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Englewood Cliffs, NJ
    publisher: Prentice-Hall
    date issued: c1986
    date issued: 1986
    issuance: monographic
  physical description:
    form: print
    extent: xiii, 578 p. ; ; 24 cm.
  note: by Norman Govoni, Robert Eng, Morton Galper.
  note: Includes bibliographies and index
  subject:
    topic: Marketing
  subject:
    topic: Sales promotion
  classification: HF5415 .G6243 1986
  identifier: 0137310196
  record info:
    record creation date: 021119
    record change date: 20070618093000.0
    record identifier: 0000011291