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00000cam a2200000 7i4500 |
| 001 |
0000011291 |
| 005 |
20070618.0 |
| 008 |
021119s1986 |
| 020 |
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|a 0137310196
|
| 050 |
0 |
0 |
|a HF5415
|b .G6243 1986
|
| 090 |
0 |
0 |
|a HF5415
|b .G6243 1985
|
| 100 |
0 |
|
|a Govoni, Norman A. P. ,
|e author
|
| 245 |
0 |
0 |
|a Promotional management
|c by Norman Govoni, Robert Eng, Morton Galper.
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1986
|
| 300 |
|
|
|a xiii, 578 p. ; ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographies and index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
0 |
|
|a Eng, Robert J. ,
|e author
|
| 700 |
0 |
|
|a Galper, Morton ,
|e author
|
| 999 |
|
|
|a 1000062702
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|