Promotional management

Bibliographic Details
Main Authors: Govoni, Norman A. P. (Author), Eng, Robert J. (Author), Galper, Morton (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1986
Subjects:

MARC

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100 0 |a Govoni, Norman A. P.  |e author 
245 0 0 |a Promotional management   |c by Norman Govoni, Robert Eng, Morton Galper. 
260 2 |a Englewood Cliffs, NJ  |b Prentice-Hall  |c c1986 
300 |a xiii, 578 p. ;  |c 24 cm. 
650 0 |a Marketing 
650 0 |a Sales promotion 
700 0 |a Eng, Robert J.  |e author 
700 0 |a Galper, Morton  |e author 
999 |a 1000062702  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus