Promotional management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1986
|
| Subjects: |
| Physical Description: | xiii, 578 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0137310196 |