Promotional management

Promotional management

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Bibliographic Details
Main Authors: Govoni, Norman A. P. (Author), Eng, Robert J. (Author), Galper, Morton (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1986
Subjects:
Marketing
Sales promotion
Description
Physical Description:xiii, 578 p. ; 24 cm.
ISBN:0137310196

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