APA (7th ed.) Citation

Govoni, N. A. P., Eng, R. J., & Galper, M. (1986). Promotional management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Govoni, Norman A. P., Robert J. Eng, and Morton Galper. Promotional Management. Englewood Cliffs, NJ: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Govoni, Norman A. P., et al. Promotional Management. Prentice-Hall, 1986.