Diagnostic marketing : finding and fixing critical problems

Bibliographic Details
Main Author: Fogg, C. Davis (Author)
Format: Book
Published: Reading, Mass. : Addison-Wesley , c1985
Subjects:

MARC

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090 0 0 |a HF5415   |b .F563 1985 
100 0 |a Fogg, C. Davis ,   |e author 
245 0 0 |a Diagnostic marketing :   |b finding and fixing critical problems   |c C. Davis Fogg 
260 2 |a Reading, Mass. :   |b Addison-Wesley ,   |c c1985 
300 |a xiii, 285 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes index 
650 0 |a Marketing 
999 |a 1000011009   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus