Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York London
Macmillan Publishing Collier Macmillan
c1987
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxiv, 744, [76] p. ill. (some col.) 24 cm |
|---|---|
| ISBN: | 0023344105 |