Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York : London :
Macmillan Publishing Collier Macmillan ,
c1987
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxiv, 744, [76] p. : ill. (some col.) ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0023344105 |