Essentials of marketing

Bibliographic Details
Main Authors: Evans, Joel R. (Author), Berman, Barry , 1957- (Author)
Format: Book
Published: New York : London : Macmillan Publishing ; Collier Macmillan , c1984
Subjects:

MARC

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050 0 0 |a HF5415   |b .E859 1984 
090 0 0 |a HF5415   |b .E859 1984 
100 0 |a Evans, Joel R. ,   |e author 
245 0 0 |a Essentials of marketing   |c Joel R. Evans, Barry Berman 
260 2 |a New York :   |b Macmillan Publishing ;   |a London :   |b Collier Macmillan ,   |c c1984 
300 |a xxi, 538, 56 p. :   |b ill. ; ;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a Berman, Barry ,   |d 1957- ,   |e author 
999 |a 1000010910   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000010911   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus