Essentials of marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York : London :
Macmillan Publishing ; Collier Macmillan ,
c1984
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| Subjects: |
| Physical Description: | xxi, 538, 56 p. : ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 002334590X |