APA (7th ed.) Citation

Evans, J. R., & Berman, B.. (1984). Essentials of marketing. Macmillan Publishing ; Collier Macmillan.

Chicago Style (17th ed.) Citation

Evans, Joel R., and Barry Berman. Essentials of Marketing. New York : London: Macmillan Publishing ; Collier Macmillan, 1984.

MLA (9th ed.) Citation

Evans, Joel R., and Barry Berman. Essentials of Marketing. Macmillan Publishing ; Collier Macmillan, 1984.

Warning: These citations may not always be 100% accurate.