http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
managing the marketing communications process
xv, 655 p., [4] p. of plates : ill. (some col.) ; ; 25 cm.
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Includes bibliographical references and index