rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Promotional strategy
    sub title: managing the marketing communications process
  name:
    name part: Engel, James F.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Kinnear, Thomas C.
    name part: 1943-
    role:
      role term: author
  name:
    name part: Warshaw, Martin R.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Homewood, Ill
    publisher: Richard D. Irwin
    date issued: 1983
    edition: 5th ed.
    issuance: monographic
  physical description:
    form: print
    extent: xv, 655 p., [4] p. of plates : ill. (some col.) ; ; 25 cm.
  note: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
  note: Includes bibliographical references and index
  subject:
    topic: Advertising
  subject:
    topic: Marketing
  subject:
    topic: Marketing
    topic: Management
  related item:
    title info:
      title: The Irwin series in marketing
  identifier: 025602846X
  record info:
    record creation date: 021119
    record change date: 20070822093000.0
    record identifier: 0000011286