Promotion analysis, creativity, and strategy

Bibliographic Details
Main Author:	Dommermuth, William P. (Author)
Format:	Book
Published:	Boston, Mass. Kent c1984
Subjects:	Advertising Consumers Marketing Sales promotion

MARC


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020			\|a 0534031064
090	0	0	\|a HF5415 \|b .D64 1984
100	0		\|a Dommermuth, William P. \|e author
245	0	0	\|a Promotion \|b analysis, creativity, and strategy \|c William P. Dommermuth.
260	2		\|a Boston, Mass. \|b Kent \|c c1984
300			\|a xvii, 745 p. \|b ill. ; \|c 25 cm.
650		0	\|a Advertising
650		0	\|a Consumers
650		0	\|a Marketing
650		0	\|a Sales promotion
999			\|a 1000010905 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus