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|a 0534031064
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| 090 |
0 |
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|a HF5415
|b .D64 1984
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| 100 |
0 |
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|a Dommermuth, William P. ,
|e author
|
| 245 |
0 |
0 |
|a Promotion :
|b analysis, creativity, and strategy
|c William P. Dommermuth.
|
| 260 |
2 |
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|a Boston, Mass. :
|b Kent ,
|c c1984
|
| 300 |
|
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|a xvii, 745 p. :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Advertising
|
| 650 |
|
0 |
|a Consumers
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
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0 |
|a Sales promotion
|
| 999 |
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|a 1000010905
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|