Marketing, a managerial approach

Bibliographic Details
Main Authors: Cunningham, William H. [ (William Hughes)] (Author), Cunningham, Isabella C. M. (Author), Swift, Christopher M. (Author)
Format: Book
Published: Cincinnati : South-Western , c1987
Edition:2nd ed.
Subjects:

MARC

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020 |a 0538191104 
090 0 0 |a HF5415   |b .C8 1987 
100 0 |a Cunningham, William H. [  |q (William Hughes)] ,   |e author 
245 0 0 |a Marketing, a managerial approach   |c William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift 
250 |a 2nd ed. 
260 2 |a Cincinnati :   |b South-Western ,   |c c1987 
300 |a ix, 811, [19] p. :   |b ill. (some col.) ; ;   |c 24 cm. 
504 |a Includes bibliographies and index 
650 0 |a Marketing 
650 0 |a Marketing   |x Management 
700 0 |a Cunningham, Isabella C. M. ,   |e author 
700 0 |a Swift, Christopher M. ,   |e author 
999 |a 1000010903   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus