Marketing, a managerial approach

Bibliographic Details
Main Authors: Cunningham, William H. (William Hughes) (Author), Cunningham, Isabella C. M. (Author), Swift, Christopher M. (Author)
Format: Book
Published: Cincinnati South-Western c1987
Edition:2nd ed.
Subjects:

MARC

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245 0 0 |a Marketing, a managerial approach   |c William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift 
250 |a 2nd ed. 
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300 |a ix, 811, [19] p.   |b ill. (some col.) ;  |c 24 cm. 
650 0 |a Marketing 
650 0 |a Marketing  |x Management 
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700 0 |a Swift, Christopher M.  |e author 
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