Marketing, a managerial approach
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Cincinnati :
South-Western ,
c1987
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | ix, 811, [19] p. : ill. (some col.) ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0538191104 |