Marketing, a managerial approach

Marketing, a managerial approach

Bibliographic Details
Main Authors: Cunningham, William H. (William Hughes) (Author), Cunningham, Isabella C. M. (Author), Swift, Christopher M. (Author)
Format: Book
Published: Cincinnati South-Western c1987
Edition:2nd ed.
Subjects:
Marketing
Marketing > Management
Description
Physical Description:ix, 811, [19] p. ill. (some col.) ; 24 cm.
ISBN:0538191104

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