APA (7th ed.) Citation

Cunningham, W. H., Cunningham, I. C. M., & Swift, C. M. (1987). Marketing, a managerial approach (2nd ed.). South-Western.

Chicago Style (17th ed.) Citation

Cunningham, William H., Isabella C. M. Cunningham, and Christopher M. Swift. Marketing, a Managerial Approach. 2nd ed. Cincinnati: South-Western, 1987.

MLA (9th ed.) Citation

Cunningham, William H., et al. Marketing, a Managerial Approach. 2nd ed. South-Western, 1987.